“Content after all, is king”.
But let’s be clear. just throwing content up on your website isn’t considered “Content SEO” Well, for one we’ve already learned that well structured content (SEO-friendly, page tags, SEO-friendly website structure) is critical for success at SEO.
Content SEO is all about creating web pages that match Google Search queries with compelling, relevant content, be that on a specific web pages, a press release, or a blog post. Content SEO is all about creating an on-going process (daily, weekly, monthly) of creating compelling SEO-friendly content for your website.
1. Identifying Keyword Themes
Every successful website has keyword themes just as every successful company or organization has a focus. you don’t produce everything, nor do your target searchers search Google for everything. You focus, and they focus. If you are 8 GB Technologies. a digital marketing firm in Singapore, for example, your target customers search Google for things like “Singapore Seo Agency”. “SEO company in Singapore”, or keyword specific searches such as “SEO Singapore” or “Digital Marketing Singapore”. Guess what? 8 GB Technologies has matching content on its website for each of those queries, including an active blog, and that’s no accident!
If for example you are a Digital Marketing agency like us. you’ll need lots of content about “SEO” and related terms like “Digital Marketing”, “SEM”, “Page rank 1 of Google” etc. Take a look at 8 GB Technologies website. and see how the site has well-optimized content, including an up-to-date blog, on exactly those keyword themes.
If keyword discovery is about organizing your SEO strategy around keyword themes, then Content SEO, in turn is about creating a strategy to produce the type of content that “matches” your keyword themes.
2. Matching content to Search Queries
The first step is to organize your keyword themes onto your keyboard worksheet. Among the most common themes are:
Searches in which customers already know your company, and simply use Google to find you quickly. In the example of “8 GB SEO” a branded Google search is literally “8 GB SEO”.
Searches in which a core customer need matches a core product. In the example of “Singapore SEO”, an anchor search would be “Singapore SEO firms” or “Singapore SEO services”. For a large company like progressive insurance, the anchor searches are “Auto Insurance” or “Motorcycle Insurance”.
Keyword Specific Searches / Long Tail:
Searches that are usually (but not always) long tail searches (multiple search keywords), and reflect a very focused customer need. For example, “IRS Audit Defense CPA in Singapore” or “motorcycle insurance Singapore online”. vs just “insurance Singapore”.
Keyword Specific Searches / Micro Searches:
Short but micro-focused search queries such as “Tag Heuer Repair”, or “Brietling Repair” or “Adwords Coupon”. These are short but very specific search queries.
News and Trending Searches:
These are searches reflecting industry news, trend, and buzz. For example, with recent IRS initiatives to crack down on overseas asset, a search such as “2012 OVDP program” reflects an awareness of the 2012 “Offshore Voluntary Disclosure Program”. “FBAR”. is another one, focusing on foreign asset disclosure requirements.
So there you go, These are a few key points to ensure that your Content SEO is relevant.
That’s all for now!
8 GB Technologies